Audience Engagement Research

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Image result for The Drug King"
The Drug King


How and why the target audience is similar to this film
The Drug King is a film about a young Chinese novice who rose to the top of the Japanese  Drug Cartel.  Our film is similar to this because it about the upbringing of a novice drug dealer in the city of Sarasota trying make it in the drug world. The target audience is similar to this film because the viewers are looking for a thriller/action movie that’ll get blood pumping and adrenaline rushing.

 How did they market their product?
The film " The Drug King " use of marketing was through trailers on YouTube and other video streaming sites. This was the best way to market the film because it allows viewers to get a first glimpse of what the film is all about.

 What persuasive techniques were used?
Basing the film on the true story of an aspiring drug leader in 1970s. The viewers are around the age in which the novice was building his empire so it shows that life choices that many individuals between the ages of 18-25 go through. Not many choose the path of selling drugs but others go through the same battles to make it in life.
What form of media was used?
The form of media use was broadcast media. This makes the film more widely available to families to take home on DVD or watch on different forms of digital distribution.

What aspects would you use to market your product?
TO market our film, we would use a poster and social media to advertise. We feel that this would be the best option because our target audience are more visual and tech savvy nowadays. 

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