Traditional Distribution Research

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Most viewers love going to the movies and having the traditional movie experience, however, prices have risen only due to the rise of prices for movie tickets. Truthfully, the amount of tickets being sold is on a negative trajectory due to the increase in use of streaming services and on demand viewing of movies. This has resulted in a change in the traditional method of film distribution, companies  have found many ways to work around this and profitably distribute their films.

VOD
One way to distribute your film and still make a good profit is to release it onto Video on Demand. VOD is one of the main reasons movie theaters are not as profitable, therefore many small films will be released in theaters and video on demand at the same time or similar times. This has been successful for films such as Snowpiercer, that made $4 million in theaters and $7 million through VOD.

Streaming Services
Streaming services such as Netflix will make films available for streaming on their service the same time they are released in theaters or even release certain films only on Netflix, they have even started to make the films they distribute on their service. Films such as The Irish Man, was released on only Netflix, this has proven to be a successful and profitable way to distribute films.

Shrinking Theatrical Windows
Another successful tactic is minimizing the period between theater release and home video/VOD release. Often times, a film will peak in viewership during the first 6 weeks that it begins to decline, weeks later the film will be purchasable for viewership at home. This distribution strategy would allow the film to peak in theatrical sales then be sold in homes, this would hopefully make the film makers more money.

Our Distribution Plan
Out of the techniques listed, we feel that we should do an exclusive Netflix release, this would mean our film is only released on Netflix. This would be profitable for us because a majority of our target audience uses Netflix, it would also allow anyone with Netflix to have access to our film, not having the restricted sale of tickets like at theaters. Also, the Netflix exclusive cosign would help advertise our film and could make people want to watch our film.

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