My Target Audience

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Target Audience

  • Age: 17 and older
  • Gender: Male and Female
  • Geography: The United States
  • Income level: All income levels
  • Education level: The audience should have somewhat of a high school education
  • Maturity level: They must be mature

Our movie will most likely be rated R, this is because of the mature themes that will be included in the movie. While we are selling candy, which in the real world is not illegal, in the world of our movie, it is. The distribution of illegal substances is not the only mature theme in our movie, there is also violence in the movie, another mature theme that will restrict our movie to only 17 years of age and older, younger audiences can see it, but only with an adult.
Our movie is not made for any specific gender, therefore males and females can see the movie and find enjoyment in it.
Although certain aspects of our film are inspired by other cultures, for example the Italian name, our  movie is based in and culturally American. While other people from other countries can watch and enjoy our film, we feel that it will connect most with an American audience.
We do not control the sale price of our movie at theaters, therefore the price to see the movie will be what the theaters decide to price it. Any people that can afford to see the movie will be able to watch it, any income level can enjoy it.
Due to the rating of our movie, we feel that people with at least a high school level of education will be old enough to watch the movie, and also intelligent enough to comprehend the themes and dialogue of the film.
Similar to the education level, the audience must be mature enough to comprehend the themes of our film. They also must be a certain age to purchase a ticket to the movie, with this age would most likely come maturity.


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